Context & Challenge
The label had strong imagery but no digital system capable of carrying its seasonal world.
Odin Crow
A photographic identity and campaign system for a fashion label working with myth, tailoring, and dark material studies.
Creative Direction
We developed a stark campaign index, a compact product narrative, and hover states that feel like contact sheets.
Exploration & Strategy
- Archival research into 1990s avant-garde fashion photography.
- Exploration of monospaced typefaces for cataloging.
- Iterative testing of brutalist grid structures.
Outcome
A fashion portfolio that feels controlled, atmospheric, and easy to extend across drops.
